ID Experts
Project Highlights: Strategy / Technology / Brand Experience Design / Online Marketing & PPC
Doctors diagnose home-bound patients via Skype. New patients fill out medical history forms on an iPad. One crack in the system, and data is lost or stolen — costing organizations and patients hundreds of billions of dollars each year.
Enter ID Experts. In the emerging industry of data breach prevention and response, ID Experts is a small but growing leader.
ID Experts needed a partner to redefine their brand, and carve out their place in the market. What started as a website redesign has grown into an ongoing partnership, and taken their business to unexpected new heights.
Strategy
With foresight in their industry, ID Experts made a strategic shift from selling identity theft protection to consumers, to managing data breach for organizations. The change dictated an overhaul of their site architecture, and a thorough revamp of their online brand.
ID Experts' dedicated team and concierge-level service sets them apart from competitors. To capitalize on this differentiator, we set out to humanize the ominous and highly-regulated world of data breach by positioning ID Experts as "approachable experts." Inspired architecture and a pleasant, intuitive user experience lay the groundwork for long-term success.
Technology
As passionate experts in their field, ID Experts team wasn't shy about creating content — but they needed help making the most of it. We selected and implemented a content management system (CMS) to bring consistency, structure, and control to their vast library of information.
To support their sales-driven business, we built the site to be search-friendly and high-converting from the ground up. By nearly doubling the number of conversion points, and making use of protected content, we created new opportunities to capture leads.
Search Engine Optimization
This site isn’t just search-friendly — it's search-obsessed. From the architecture on out, SEO best practices were baked in.
Technical needs dictated the transition to a new domain, which meant we faced an uphill battle to regain rankings post-launch. We stepped up to the challenge, and then some, and proposed an even larger list of keywords.
Our hard work and foresight paid off. Just two weeks after launch we ranked on page one for 30% of the newly defined search keywords.
We continue to successfully introduce new keywords, while decreasing cost per conversions.
Brand Experience Design
Good branding is contagious. With their reinvigorated brand debuting online, offline brand assets begged for attention. We carried out the new look across ID Experts entire suite of marketing materials — from sales collateral to whitepapers, powerpoints to tradeshow signage, and everything in between.
Online Marketing & PPC
Our ideal client is an expert in their industry, and look to us to be experts in ours. ID Experts is a prime example. Their highly-capable marketing team harnesses our strategic guidance, technical expertise, and creative abilities to maximize the effectiveness of their marketing.
In close collaboration with internal teams, we lead ongoing paid search and online marketing efforts. Rigorous tracking and monthly reporting ensures transparent communication, and keeps long-term goals front of mind.
Modular design templates give the client control over email, landing pages, website graphics, sales collateral, proposals, and more — while ensuring a unified brand image across mediums.
From PPC to product launches, we’re proud to support ID Experts as their primary digital partner.