Saddleback Leather
In the saturated market of high-end leather goods, Saddleback Leather sought to differentiate their top-quality line of rugged leather briefcases, luggage, backpacks, bags and accessories.
Since the launch of their redesigned site, Saddleback has seen a dramatic increase in conversion rates and sales, a 600% decrease in order processing time, better user experience and feedback, and higher organic SEO rankings. How much higher? Let's just say they now rank within the Top 5 for the search term "leather bags".