Goodwill

Goodwill knows a thing or two about making an impact in peoples' lives – but its website was failing to leave an impact on visitors.
We had the privilege of getting to see inside the world of Goodwill, the people, and their drive, and used the brand's inspiring story as the focus of their new site. By improving site accessibility and functionality, we helped Goodwill reach more donors and shoppers in the communities they serve.