Are Tablet Users Taking Over Your Website?
Where to start when optimizing for the small screen
The folks over at Monetate recently created an infographic illustrating just how the growing population of tablet users (iPad, Kindle Fire, etc.) is taking over the ecommerce industry.
Case(s) in point:
Even if you don’t have an ecommerce site, there’s a nugget of insight there: the type of device your website visitors are using to view your site is increasingly an indicator of their behavior.
The big boys are already taking note. Just last week, eBay launched a beta of an iPad-optimized browsing interface and Amazon.com is embarking on a several-month fundamental website redesign to make their entire site more tablet-friendly.
From simplifying navigation, to reducing the use of technology (like Flash) that can’t be viewed on industry leading-devices like the iPad, to optimizing web forms — there are a variety of ways to optimize your website’s user experience.
With so many choices, where do I start?
You don’t have to be in the dark about what kind of device people are using to view your site. Free tools like Google Analytics can provide a simple breakdown of your website traffic by type of device.
Want to know how many people are using an iPad or an iPhone and how that compares with visitors on Android-based devices? It’s all there. Part of any digital content strategy should include regular evaluations of platforms and what content is being delivered to them. This is especially true if you’re thinking about a website redesign, where a comprehensive strategic review at the beginning of the process will pay immediate dividends when your site launches.
Just think: you’ll never know if iPad users represent 25% of your website traffic and convert twice as much as other users until you dig in and find out.
As with anything though having the information isn’t always the issue — answering the “what do I do now?” question is what’s really important. If you’d like to chat, sound off below or get in touch!
Case(s) in point:
- 12% of all Internet traffic comes from tablet users and...
- 43% of tablet traffic is from households making more than $50,000 per year.
- 50% more conversions for ecommerce sites from tablet visitors, versus their desktop-browsing brethren.
Even if you don’t have an ecommerce site, there’s a nugget of insight there: the type of device your website visitors are using to view your site is increasingly an indicator of their behavior.
The big boys are already taking note. Just last week, eBay launched a beta of an iPad-optimized browsing interface and Amazon.com is embarking on a several-month fundamental website redesign to make their entire site more tablet-friendly.
From simplifying navigation, to reducing the use of technology (like Flash) that can’t be viewed on industry leading-devices like the iPad, to optimizing web forms — there are a variety of ways to optimize your website’s user experience.
With so many choices, where do I start?
You don’t have to be in the dark about what kind of device people are using to view your site. Free tools like Google Analytics can provide a simple breakdown of your website traffic by type of device.
Want to know how many people are using an iPad or an iPhone and how that compares with visitors on Android-based devices? It’s all there. Part of any digital content strategy should include regular evaluations of platforms and what content is being delivered to them. This is especially true if you’re thinking about a website redesign, where a comprehensive strategic review at the beginning of the process will pay immediate dividends when your site launches.
Just think: you’ll never know if iPad users represent 25% of your website traffic and convert twice as much as other users until you dig in and find out.
As with anything though having the information isn’t always the issue — answering the “what do I do now?” question is what’s really important. If you’d like to chat, sound off below or get in touch!
About the Author
David's firm grasp of both big picture strategy and hands-on execution is a valuable trait that helps our clients see long-term success. A superb communicator, he gives clients the transparency needed to reduce delays and ensure deliverables track with stakeholder expectations at every step.